Don Ressler is the founder and CEO of multiple companies. And he isn’t your average founder. He didn’t come from money or get lucky with one startup idea in his dorm room at college and then become a billionaire. In fact, Ressler worked his way up from the bottom to form multiple brands achieve massive success.
He began with his own startup, which had excellent results. It was called FitnessHeaven.com and Ressler was able to turn around and sell it later on to a company called Intermix. At Intermix, he worked hard to raise in the ranks and eventually become the CEO. There, he also met a partner named Adam Goldenberg. They were fast friends and helped each other improve the performance marketing company they were working for. Eventually, they got the idea to form their own startup again and created Alena Media.
Alena Media quickly caught fire and it was bought by News Corp. This meant that their main profit center was hiding behind too many lines and red tape at the corporation. They realized they needed to strike it out on their own to really make a difference in the world and they wanted to provide opportunities in the realm of performance marketing and brand building. In a two week long session of brainstorming, they got their team together and came up with ideas in the living room of the founder’s home. They finally rested on Brand Ideas, which quickly became known as Intelligent Brands.
Intelligent brands is probably what Ressler is most known for today. He was raised numerous rounds of funding from many investors totallinng over $100 million. Their brand lines range, but include Fabletics, JustFab, and SENSA. The stores are all mostly targeted to women and focus on fashion and ecommerce retail. Some stores, like DERMASTORE, are actually marketplaces for physical products like cosmetics and skin care. And their celebrity endorsements have been useful in raising the sales. Ressler has helped build up these companies to contain more of the market share. In fact, they reached a market cap of $250 million recently, which is quite large.
When it comes to a man like Don Ressler, it is clear that he is a visionary. He is also a hard worker. With his knowledge of the market place, Don Ressler has managed to create some of the world’s most successful brands that really make a difference in peoples lives.