EOS Lip Balm: How Updating an Old Fashioned Product Led to Success for This Startup

EOS lip balm instantly drew attention to its products by looking different from everyone else. Lip balm was never known for flashy marketing. That was why the founders of Evolution of Smooth spent time creating a unique product. The colorful orbs were an instant hit that drew consumers to them and the exciting flavors kept them coming back. Eventually trendsetters on  were seen using the products and the lip balm became the second-largest selling brand in the country.

The company continues to rake in profits thanks to selling over 1 million units every week with no sign of any decline in sales. This is an amazing achievement for any company, but especially for a startup organization that wanted to create change in a product that had seen few adaptions in its 100-year history. Their product development led them to design something that could appeal to all of the senses. The visual beauty of the vibrant packaging, the smooth shape of the orb and the taste and scent of the lip balm are all appealing. What may surprise some is that even the sound of the lid closing was not a happy accident. Its satisfying little click was the final step that guaranteed all five senses were included in the experience.

Beyond creation was the marketing plan. EOS did not accidentally get lucky with their advertising. They quickly determined they would target millennial and chose methods that they knew would reach them. This included Facebook social media, collaborating with other companies and using product placement in videos and elsewhere.

The unusual steps have made the company famous and earned it millions of dedicated fans. This does not mean they feel they can sit back and endlessly sell the same product. The founders are acutely aware that it was their innovative creation and marketing that got the attention of the public and they know that it is continuing these efforts that will keep them profitable in the future. Visit evolutionofsmooth.com for more info.

Source: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

 

 

The Leadership of Healthcare Company InnovaCare Health

The company known as InnovaCare Health has been very successful due to its current leadership. This company is currently run by the Chief Executive Officer and Physician Richard Shinto. Prior to working as the CEO of InnovaCare Health, Rick Shinto was the chief executive officer of North American Medical Management. He was also the Chief Operations and Medical Officer for another medical company called Medical Pathways Management Company. During the course of his career, Shinto was also the Vice President of Medical Management for MedPartners from 1995-1997. Richard also held a position at Cal Optima Health Plan in California as the Chief Medical Officer. Therefore, Richard has worked as a high ranking executive in the healthcare industry for over two decades. In terms of awards and recognition, Richard has won the Ernst & Young Entrepreneur of the Year.

Another individual who has been involved with InnovaCare Health’s leadership is the chief administrative officer Penelope Kokkinides. Prior to being the chief administrative officer at InnovaCare Health, she was the chief operating officer of the company. Penelope was also the chief operating officer and Vice President of Clinical Operations of Aveta Incorporated. Kokkinides also held the position as Executive Vice President and Chief Operating Officer for Centerlight Healthcare. At this company, she would manage and provide strategic direction of the company’s managed care division. She would also work at a company known as Touchstone Health and serve as the Chief Operating Officer.

Read more:
Penelope Kokkinides – CAO of InnovaCare
Aveta Inc. President & CEO Rick Shinto, M.D. Receives Ernst & Young Entrepreneur Of The Year Award

Both Shinto and Kokkinides manage the leading healthcare company InnovaCare Health. This is one of the leading companies that specialize in both physician practice services and Medicare Advantage Plans. With this company, a number of individuals will be ale to get the healthcare they need at a more affordable cost. InnovaCare Health frequently refers patients to use Medicare Advantage Plans that combine the advantages of both private insurance companies as well as the government healthcare program known as Medicare. InnovaCare Health will often use these plans to help provide individuals with care such as physician office visits, x rays, and prescription drugs.

As well as providing healthcare through Medicare Advantage Plans, the leading healthcare company InnovaCare Health provides physician practice services that help a number of medical organizations better serve their patients. They also help physicians offices and hospitals more efficiently manage finances, set appointments and keep track of records. As a result, a number of healthcare organizations will be in better position to operate more easily and provide better healthcare for their patients.

Read more news about InnovaCare on Microsoft

Brad Reifler Makes Uncommon Decisions Popular

In the financial industry, there area many rules and regulations. These rules and regulations are in place for a variety of reasons. Beyond rules and regulations, the financial industry has certain guidelines that it tends to follow concerning various issues.

One of the guidelines that has been in place for many years is the defining of investors. While most investors have never heard of it, the financial industry groups investors into two separate groups. The groups are accredited and non-accredited. Investors are placed in one of the groups based on the investors’ financial situation.

For an investor to be placed in the accredited investor group, the investor must earn at least $200,000 a year, and the investor must have a net worth over one million dollars. The investors who do not meet this level of yearly earnings and net worth value are placed in the non-accredited group.

Most investment firms that are considered top investment firms usually work with accredited investors. While there are several reasons for this, one of the main reasons is that accredited investors produce a huge amount of investment dollars even though the percentage of accredited investors is small in comparison to non-accredited investors.

Most top investment firms have stayed true to focusing on primarily accredited investors. However, in recent years, a few top level investment firms have started to think about making investments available to non-accredited investors. Forefront Capital’s CEO Brad Reifler is one of the executives at a top investment firm who has decided to start making investments available to non-accredited investors.

Brad Reifler is highly respected in the financial industry. Mr. Reifler is well known, and his decisions are respected. A decision by Brad Reifler to start making investments available to non-accredited investors is an uncommon decision. However, the decision is producing great results for Forefront Capital.

The investments that Brad Reifler is providing to non-accredited investors are doing well. The non-accredited investors are purchasing the desired amount of the investments in smaller dollar amounts than the average accredited investor would purchase, but the investments are doing well in performance and sales. Brad Reifler continues to make decisions that change the way the investment sector operates.

Sapphire Rings in One of a Kind Designs are More Popular Than Ever

The sapphire is one of the most exquisite and beautiful stones known to man. So perfect is it that it has been given as a precious and meaningful gift for decades. The elegant stone in a blue color became famous as a gift after it was used as an engagement ring from Prince Charles to Lady Diana Spencer, and later the same ring was handed down from her son, Prince William to The Duchess of Cambridge, Kate Middleton.

Although the blue color is truly identified as the most popular sapphire, the stone also comes in many other rich and bold colors. The stone can also be purchased in pink, yellow and white and placed in a variety of settings.

The National Sapphire Company has been selling sapphire rings made from the beloved stones since the 1930’s. A sapphire can be set in almost every type of jewelry from rings and earrings to necklaces, braces and brooches. The stone, more popular than ever before, is being chosen more and more for engagement and wedding rings for people from all over in all types of price points.

The National Sapphire Company offers a full catalog of their inventory along with a large showroom for shopping in person by appointment. Create a personal, original design with help from the staff for a perfect piece of jewelry for yourself or someone you love. Surround a sapphire in diamonds or set it in any shape you desire. A personalized hand crafted setting in a one of a kind creation is an heirloom that will be cherished for years to come.

Kenneth Goodgame’s Life and Career Achievements

Kenneth Goodgame serves as the Vice President and Chief Merchandising Officer of True Value Hardware Corporation located in Chicago, IL. He attended the University of Tennessee and graduated with a degree in Bachelor of Science in Marketing. From here, he began his career at The Home Depot in Atlanta between 1994 and 2002. Kenneth made his way up to the position of Senior Global Product Merchant.

Before joining True Value, Kenneth Goodgame worked in different companies rising to top management positions. At Newell Rubbermaid, Huntersville, Kenneth rose to the ranks of Senior Vice President of Marketing, Sales and Channel, Irwin PTA & Shur-Line Painting Products. He also served as the President of Baja Motorsports as well as head of operations at Techtronic Industries. Later on, he left for Ace Hardware Corporation between 2010 and 2013 as the General Merchandising Manager. Kenneth Goodgame’s experience, knowledge, and skills have been instrumental in the increase of retailers’ atTrue Value fashion. Through Destination True Value Model, Mr. Goodgame has contributed significantly towards the company’s strategic goals and global distribution network.

In 2015, Kenneth Goodgame initiated the introduction of a merchandising program at the True Value Fall Reunion to promote production innovation in dealers’ stores. Mr. Goodgame described the initiative as a platform featuring new items in the industry and True Value Stores. Though True Value has previously not introduced new products into its stores, Kenneth Goodgame’s tenure has changed True Value’s branding into a first player in the industry.

In 2014, Mr. Goodgame initiated the adjustment of the pricing strategy at True Value. The adjustment differentiated True Value from discount competitors, drove greater value for their customers, and increased gross margin earnings for their retailers. Furthermore, True Value would incorporate local buyers to boost productivity and improve the relevance of assortment choices. The process would be supported by Geo-Demographic Analysis, a tool for measuring trade dynamics. Later on, True Value unveiled significant changes in their 2015 advertisement strategy to revamp its differentiation campaign amid increased competition. Such knowledge and contribution have helped Ken Goodgame rise to top positions and establish himself as a force to reckon within the industry.

Highland Capital Management Co Founder Awards $1 Million Grant

Recently, James Dondero announced that he will award a $1 million grant to The Family Place. This grant is intended to help raise the $2.8 million the organization needs to finance its Legacy Campaign. Offering this grant will also help the organization come up with the resources to continue supporting victims who suffer from family violence. Dondero announced the issuance of this grant at the 21st Annual Texas Trailblazer Awards Luncheon. This grant is being given through the Highland Dallas Foundation which is the main charitable branch of his company Highland Capital Management. By offering this grant to The Family Place, James Dondero looks to continue providing funds to improve the Dallas community.

James Dondero is the co founder of Highland Capital Management. He began operating this firm back in the year 1993. For over two decades, Dondero has built this firm into one of the best in the finance industry. His firm offers comprehensive capital management for a number of large institutional investors. With Highland Capital Management, James is able to offer a number of options such as hedge funds, collateralized loan obligations and also equity securities. As a result, James will often help numerous investors get better returns on the money they invest as well as growing their capital. Since his firm has been among the most successful in the industry, Dondero has expanded it to a number of locations throughout the world.

Before James Dondero founded Highland Captial Management, he held a number of positions in the finance industry. His first job was working as a credit analyst/investor where he received more in depth training in the finance industry. He would hold this position for a short time and advance to other higher ranking positions in the industry. His top position was as the chief investment officer for a firm in which he managed assets for a number of major corporations. As the chief investment officer, James would manage $2 billion for American Express. This gave him the necessary experience to not only manage large sums of money, but also start up his own firm serving institutional investors.

What John Goullet’s Work Means To Him

John Goullet helps run a high-profile IT staffing firm, Diversant LLC. This company finds candidates who are versed in IT skills, and helps them find work with companies looking for part time or full time workers. Goullet once sat down with Ideamensch to explain the importance of his business. Goullet said he gets most of the ideas for the business from reading up on the trends in the IT labor force, and then helping implement training programs and skills for those needs from the talent pools. Goullet’s goal is to help graduate more students from college IT classes to meet the growing demands.

John Goullet has been in the IT Staffing business for over 20 years, and prior to that he was serving in the IT world himself. After graduating from Ursinus College, Goullet was a consultant for several firms including the Computer Sciences Corporation, 3D Information Services and several others. Goullet eventually became an IT staffing executive, and soon decided he wanted to startup his own staffing company. He founded Info Technologies, a company he practically built from the ground up, and in just five years he had turned its value to over $30 million. The company has been mentioned in Inc. Magazine’s fastest growing fortune 500 companies.

In 2010, Goullet met up with Gene Waddy, another man who was an IT professional and wanted to help train and place new workers in IT jobs. The two merged their companies and Diversant, LLC was born. Diversant has not only made the task of job seeking and candidate hiring easier for both parties, they’ve also helped people get into the workforce. Through their retired veterans program, they’ve helped military members transition into civilian IT workforce. They also have contributed to scholarship programs for inner city charter schools, and even have tuition reimbursement for current students.

Sam Tabar Hires Clean Energy Expert

Sam Tabar has recently enlisted Caitlin Sparks to help his company, FullCycle, develop focused clean energy policies that also take into account market assets, resource recovery, and global sustainability initiatives. Although Caitlin Sparks has worked with a variety of politicians and corporate leaders, FullCycle’s General Partner Tabar is confident that she will be able to do even more good work by being focused on FullCycle’s efforts exclusively.

As of right now, General Partner Sam Tabar has led FullCycle in developing a number of different initiatives that are each geared toward improving the United States of America’s ecological impact. More specifically, FullCycle is currently working on a waste to energy project that could have a serious impact on America’s future energy needs. By bringing on Caitlin Sparks and involving her in the project, General Partner Tabar hopes to bring more legitimacy to the company’s efforts and prove that they’re serious about the future of the country.

In addition to guiding the growth and expansion of FullCycle, General Partner Tabar has also had considerable experience in working with a variety of other startups. Although Tabar primarily looks into markets that have substantial growth potential, he is also incredibly concerned with the impact that companies can have on both the environment and society as a whole. For instance, Sam Tabar helped lead the initial funding push into the company THINX, which was dedicated to helping women in Africa have access to feminine hygiene products.

As a renowned investor, Tabar’s investment portfolio is a diverse as it is unique. Tabar doesn’t just take the safe picks that other investors take, he’s willing to take risks if he feels it could have a profound impact on the world’s future. It’s for this reason that he has pushed so hard for bringing in a clean energy expert like Caitlin Sparks and why he has devoted so much effort to directing the focus of FullCycle’s initiatives.

Flavio Maluf Explains The Consequences Of Brexit

In 2016, the United Kingdom exited from the common nations under the European Union. After the referendum, it was all set for the country to stand alone. The people voted for the exit. Across the continent, the stock markets felt the effect of the exit. It was evident that this group of kingdoms steered the mainland. The sterling pound was also devalued as a result of the British departure from the European Union. For this reason, this was one of the biggest records after the 1985 shortage of the British pound. The Brazilian businessman, Flavio Maluf, takes a keen look at the meaning if this departure.

For the most, Flavio looks at the impact the exit causes on the British economy. In the European Union, the major contributor to its success was Britain. For this reason, the country wanted to stand alone. They want to become independent and stop aiding a group of nations which would otherwise support themselves. Flavio explains that the restricted movement of products and people into the United Kingdom will affect the economy adversely. When he looks carefully at the foreign trade in Europe and the United Kingdom, he predicts the future of the continent. There will be new tariffs and rates for any incoming product. Foreign trade will be harmed. For Flavio, this means a positive end in Brazil. He also predicts that a country that enters into trade agreements with the nation will gain immensely.

Flavio Maluf, the successful entrepreneur and businessman, also analyzed the effect of the departure. For this reason, he explained what it meant to the imports and exports of the country. The United Kingdom is looking for bilateral trade agreements with member nations. They are in desperate need of allies. For this reason, Brazil will act as the best country to act fast and enter into trade agreements as one of the fastest ways to benefit from the Brexit. According to Flavio Maluf, the country was the economic pillar of the European Union. For this reason, the EU will suffer its loss. The only country at the margin to support the European Union is Germany.

Bruce Levenson Seeks Payout

Bruce Levenson was born on October 1, 1949. He grew up in Chevy Chase, Maryland. He went to Washington University in St.Louis, Missouri. Afterwards he went to and graduated from American University. While attending law school he worked as a journalist for the Washington Star. He came back to his roots and started a communications company, United Communications Group (UCG), with Ed Peskowitz in 1977. Their headquarters was based in Gaithersburg, Maryland. They wrote a newsletter about the oil industry. After acquiring some different newsletters in the same industry, they launched other databases and are now a privately held business information company.

Aside from his personal life, Levenson is involved with philanthropic organizations such as the Community Foundation of Washington, D.C. and Hoop Dreams. He also was a chairman on the I Have A Dream Foundation, which helps low income kids get a college degree. In alignment with his passion to teach low-income students, he was a founding partner of the United States Holocaust Museum and funds the museum’s Bringing the Lessons Home program that teaches the students what happened and trains them to be tour guides.

Levenson also was an owner of the Atlanta Hawk’s Basketball and Entertainment Company (AHBEC) as well. During this time he brought on the insurance company AIG. On June 22, 2015 as reported by ESPN,  he sold the company to Tony Ressler. The issue that is now resulting in a lawsuit comes from AIG not wanting to pay out for coverage of certain losses that it had originally agreed upon, including wrongful termination and workplace torts. The amount is undisclosed and AIG says it has no knowledge of AHBEC requesting a payout. Understandably, Ressler is stating that this is a part of their history and has no comment.

Source: https://en.wikipedia.org/wiki/Bruce_Levenson