Lori Senecal is CP+B global CEO, Lori monitors CP+B’s international expansion and growth. She plays a critical role in coordinating ten international offices owned by the company. Lori concentrates on the organization’s global advancement. Since 2015, the year Lori Senecal joined the agency, she has had a gigantic effect on the culture and business of CP+B, making a genuinely modern international agency which is agile, collaborative and inventive. The agency has been consistent globally with a robust local innovative market.
Senecal’s leadership skills and active interest in talent has powered the company’s spirit of entrepreneurship. CP+B was recognized by Advertising Age as creative innovators of 2017 and named Lori as the most promising agency executive. Additionally, she was nominated for two years running in the 100 list AdWeek’s Power, which recognizes the best pioneers in technology, media, and marketing. Just recently, Fast Company recognized Senecal with honor as a pioneer in reforming and reorganizing the business future.
According to Fast Company, before she became part of CP+B, Lori Senecal worked as CEO and Global Chairman of KBS. During her reign, KBS developed to more than nine hundred individual’s domestic agency internationally from just two hundred and fifty. Crain recognized KBS to be among the top areas to do a job in NYC. KBS was featured in the list of Advertising Age as one of the champion agencies for three back to back years. When she was at KBS, Senecal was identified as the most promising woman in Advertising Age list. She was presented with honor in 2013 with Leap Quantum Award for innovation and leadership. Lori Senecal previously worked as flagship President and also she served as International Chief Officer for Innovations for Worldgroup McCann. She has also been one of the most sought after speaker at the 3% Conference for Women.
Lori Senecal is commonly identified for her strong identity, marketing, and advertising knowledge. Lori is a leader in creating techniques in advertising. She represents considerable authority in technological innovation solutions which overcome business challenges. The fact about Senecal is that she loves challenging environments and more than once she has emerged the winner, and this might be the reason she is a success. Lori Senecal believes that the only way to prosper is by developing a sound reputation and most importantly taking advantages of opportunities and challenges.