In 1995 Joel Friant first introduced his Original Habanero Shaker. The idea for this revolutionary product came to Joel while he owned his first restaurant. Joel traveled the world to find the right variety of pepper to use in his Original Habanero Shaker and settled on the Scotch Bonnet.
The restaurant that Joel owned, which he also opened in 1995, was a fast food joint that took inspiration from traditional Thai recipes. The food was spicy, and Joel discovered that other people enjoyed high levels of spiciness just as much as he did. Through his own and experiences and through talking with customers, Joel discovered that there was not a single habanero chili shaker on the market that provided high-quality flavor. Joel vowed to change this.
Joel spent many late nights experimenting with the habanero, trying to perfect the perfect method to dry and package them. His method is a secret, but he will say that the peppers are sun-dried.
After perfecting his formula, Joel found the perfect packaging for his pepper flakes: a high quality 1.5 ounce bottle that retained the flavor and the spice of the habanero flakes. The Original Habanero Shaker was sold by grocery stores in Washington for a while until Joel decided to take a break from the business and enter the world of real estate.
Joel got a job at a real estate firm and was soon named top salesman of the office by his superiors. They then offered Joel the opportunity to run a branch office that dealt with mortgage loans.
In 2008, Joel began to devote much of his time to studying successful people. He determined what they did to become successful and began teaching the methods to his friends. His methods worked and info about Joel spread. Soon he was publishing articles and hosting seminars.
In 2012 he relaunched the Original Habanero Shaker with its own website. He continues to explore new venues of e-commerce as well as bitcoin, which he hopes to harness for business growth.