Nutrimost has been a very successful diet system that is helping people lose weight. It has such a huge track record when it comes to effectiveness and results that it is growing quickly in popularity. As a result of its meteoric rise to popularity, there is a rival that is ripping off its campaign. It has in fact avoided doing a video of its own and just took Nutrimost’s video and just edited out any references to the company and added its own name to the company. The name Nutrimost has been replaced with “Can’t Lose Diet”. Nutrimost has found out about this and filed a lawsuit which resulted in a cease and desist letter. The company of the ripped off video removed the video and put a shorter version of the video.
Nutrimost has managed to get the company to remove the video and all different versions of the video that they have released online. However, there is a request of at least $300,000 for the damages caused to the company as a result of the video being released. Among the damages it has caused Nutrimost is that it has loss a bit of “goodwill and reputation because of the release of the video.
Nutrimost’s success comes from the fact that it doesn’t rely on some set diet that it requires everyone to go on. Instead, it examines the individual, looking at how the person stores and burns fat. The system then constructs a diet plan that works specifically for the individual. Individuals that went on the Nutrimost program have not only lost a lot of weight and kept it off, they have also gotten rid of any other conditions that they have suffered from. Among the other problems that individuals have taken care of with Nutrimost is diabetes. Nutrimost not only helps people lose weight, but also helps them improve their overall health.