Lime Crime’s Take On Spring’s Beauty Trends And How To Make Them Flawless

There are lots of popular beauty trends that are just in time for spring. Fun, flirty looks ready to see the light of day combined with luminous spring colors are just what you need to rock this season. Lime Crime, the ever popular animal friendly brand has some great tips on how to create these beauty trends seamlessly.

Matte lipstick is very in right now and is a fun way to express yourself. Traditionally lipstick usually comes in darker shades, but things are changing. Lighter, more vibrant hues are now available to consumers which totally fits the spring aesthetic. Finding the right foundation is essential to a fabulous makeup look. It provides an even palette free of redness, uneven skin tones, and blemishes so you can have a clean slate to work from. Since spring means that the sun is out in full swing, you want to have some skin protection. Finding a foundation with SPF is very important.

The new official of spring according to Lime Crime is purple. There are so many shades including plum, lavender, sangria, magenta, and lilac to play around with. Why not express your love of purple with makeup that in any variety of this wonderful color? Lime Crime celebrates their love of purple with the new line called Venus. There are three different palettes: Venus, Venus 2, and Venus XL that will rock your world. Fully pigmented and long lasting these amazing purple palettes will get you in the swing of spring. Want to make your next eyeliner experience look like a professional did it? The successful cosmetic company says that using a superfine liquid eyeliner will do the trick just right. It’s precise, easy to apply, and pigmented so you can look your best. Another look that is on fire right now is defined brows. They can really frame a face properly. Now you want a brow that stays in place and does now smear off. Once again the colorful makeup brand is to the rescue. They suggest brow filler to keep a really defined look stay put. Also if your brow are pretty light and hair is darker they suggest trying a darker hue to color in your brow so it ends up looking more natural.

Lime Crime’s Many Charitable Donations

Lime Crime is a wonderful company that specializes in cruelty free makeup. They offer a wide array of products such as lip sticks, eye shadows, hair dye, nails, and makeup brushes. They are also very active in charitable giving. Here are just some of the charities that Lime Crime has given donations to, and some information about each one.

One of the amazing charities that Lime Crime has given to is called the Red Cross. This organization helps when disasters occur. They also host bood drives and install free smoke alarms in people’s homes. Lime Crime has given many different times to this wonderful charity.

Another charity that they have given to is Girls Inc. This is a charity that helps little girls with their education. They give young girls opportunities to thrive in the world.

Lime Crime has also given money to Hola. This is a after school charity. They provide for children in the LA area.

Sanctuary for Families has been given a donation by Lime Crime. This organization helps battered women get back on their feet. They help survivors of abuse rebuild their lives.

When Hurricane Sandy hit Lime Crime helped by making a donation. They made a donation to Adopt NY. This is an organization that helped animals displaced by Hurricane Sandy.

Lastly, Lime Crime helped Bideawee by donating money to them. This is a no kill animal shelter that is located in the United States. They have made multiple donations to this charity.

Lime Crime cares a great deal about charities. They have given to six different charities since they began their business. They have given over sixteen thousand dollars total to all six of these wonderful organizations. If you are looking for a makeup brand that cares a lot about it’s community and animals then you should do business with Lime Crime. They cares a lot about animal causes and they donate a lot of money to these causes.

Lime Crime Heads To The East

Lime Crime is a vegan and cruelty-free cosmetic company designed for a young co-ed audience. Likewise to selling makeup for both genders and creating vegan-friendly products, Lime Crime’s latest bold business decision is related to international expansion. Lime Crime which is based in Los Angeles, California is recently launched in China last year (in 2017). Lime Crime ran into a couple of complications due to foreign policies and miscommunications. Among these policies was a mandate stating that cosmetics sold through wholesale must be tested on animals.

Due to the fact that this mandate conflicts with Lime Crime’s vegan principles, Lime Crime then decided to ship their products directly from the United States to avoid this foreign mandate. Despite how simple that decision seems it comes with even more complexities which would result in Lime Crime having to translate their taxes, manage duties, customer inquiries and international returns into a foreign language which could result into major miscommunications. In addition to these problems, Lime Crime had discovered that their lip topper product has over a million counterfeited units sold through marketplaces in China.

However, Lime Crime overcame the obstacles that come with adjusting to a new place. According to the Lime Crime Global General Manager, Kim Walls when discussing the company’s expansion at the National Retail Federation’s (NRF) Conference she stated that she was aware she couldn’t apply selling methods she’s used in the U.S for the location in China. By partnering with a Los Angeles based fashion e-commerce platform by the name of Revolve, Lime Crime solved their mandate and shipping issues because Revolve has already expanded to China. The partnership with Revolve also solved the counterfeit problem by combing each company’s audience and raising awareness to consumers that Revolve is the only source to the legitimate Lime Crime products in a China.