Makeup brands know the competition is tough, so creativity, uniqueness and understanding beauty trends go a long way to keep a company at the forefront.
Lime Crime is a cosmetics label that has successfully stayed on top by challenging old, boring makeup traditions and building their brand on e-commerce, the shopping wave of the future.
CEO and founder Doe Deere was recently interviewed by Stylist UK about her brand collaboration across the pond. On Friday, April 27, the Feelunique x Lime Crime Pop Up Shop will launch in London. See details here.
Doe Deere established her makeup company in 2008 and believed there was a need for a modern line of bold lipsticks and eyeshadows. She wasn’t sure how fast her beauty philosophy would catch on, but immediately, people were drawn to the fantasy of the brand, the bizarre color palettes and unusual textures. Doe Deere had hit on a major nerve, and Lime Crime steadily began to climb.
She understood the power of social media and high-technology, and Doe Deere offered shoppers a new kind of makeup with a whole new attitude.
To Doe Deere, great-looking makeup should be fun, confidence-building and not become a uniform you apply every morning. Lipsticks can be wild and feature shades such as blue, green, gold, gray, brown, orange, brick, black, etc.
She became a beauty entrepreneur by thinking outside the box. Red should not be the only bold makeup color to add to a collection, and fans agreed. Her Unicorn lipsticks are a cult favorite, and Doe Deere’s newest launch has been a passion for purple. She has developed a gorgeous pink violet shade called Glittercity and hopes the United Kingdom falls madly in love with its sexy vibe.
Lime Crime’s fabulous Venus Palettes are another obsession her fans cannot quit. The brand just released their Venus III Palette, and again, shades of purple are awash in the eight-shadow kit. The new eyeshadow collection creates a pretty purple haze that is feminine, contemporary and downright sensual.
Doe Deere is proud of her company’s vegan and cruelty-free products. This allows her makeup brand to stand out, have a sense of ethics and show her love and compassion for all animals. Both PETA and the Leaping Bunny organizations have given certification to Lime Crime for adhering to strict regulations in those regards.
Lime Crime has become uber-popular on social media and on Instagram alone counts more than 3.3 million followers. Learn more: https://websta.me/n/doedeere
The beauty brand is based in Los Angeles, and the shopping website can be found here on Lime Crime.