EOS Lip Balm: How Updating an Old Fashioned Product Led to Success for This Startup

EOS lip balm instantly drew attention to its products by looking different from everyone else. Lip balm was never known for flashy marketing. That was why the founders of Evolution of Smooth spent time creating a unique product. The colorful orbs were an instant hit that drew consumers to them and the exciting flavors kept them coming back. Eventually trendsetters on  were seen using the products and the lip balm became the second-largest selling brand in the country.

The company continues to rake in profits thanks to selling over 1 million units every week with no sign of any decline in sales. This is an amazing achievement for any company, but especially for a startup organization that wanted to create change in a product that had seen few adaptions in its 100-year history. Their product development led them to design something that could appeal to all of the senses. The visual beauty of the vibrant packaging, the smooth shape of the orb and the taste and scent of the lip balm are all appealing. What may surprise some is that even the sound of the lid closing was not a happy accident. Its satisfying little click was the final step that guaranteed all five senses were included in the experience.

Beyond creation was the marketing plan. EOS did not accidentally get lucky with their advertising. They quickly determined they would target millennial and chose methods that they knew would reach them. This included Facebook social media, collaborating with other companies and using product placement in videos and elsewhere.

The unusual steps have made the company famous and earned it millions of dedicated fans. This does not mean they feel they can sit back and endlessly sell the same product. The founders are acutely aware that it was their innovative creation and marketing that got the attention of the public and they know that it is continuing these efforts that will keep them profitable in the future. Visit evolutionofsmooth.com for more info.

Source: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick