The 21st century has been one era of technological innovation that has seen the revolution of almost everything from transport to communication. The innovations have also impacted positively on the advertising industry. There have been numerous methods, which entrepreneurs have come up with in a bid to make their businesses thrive. One such way is by use of podcasts. A recent survey conducted by Edison Research in partnership with Executive Chairman of Podcast, Norman Pattiz and five other leading brands in all categories from finance to groceries shows how podcast advertising has been useful. The study took place in 2016 for about six months. Norman recently announced the results. They prove that Podcast advertising is the new obsession.
Before the study, only 7% of the listeners knew about a particular grocery brand. At the end of the survey, there was quite a significant increase. For instance, the automobile brand awareness increased by more than 30% while the financial brand had a 47% increase. In the lawn and gardening category, awareness was increased to 22% from a mere 16% while that of a casual dining restaurant rose to 76%. Learn more: http://normanpattiz.com/author/npattiz/
The Edison research company, which leads in conducting surveys on podcasting organizations, says that the results of more than three studies are enough proof that Podcast advertising helps create more impact about brands to their customers in comparison to other channels. The research company further adds that most customers are willing to buy the goods from these brands once they get to hear about them on the podcasts
About Norman Pattiz
Norman Pattiz is a household name when it comes to the creation and implementation of ideas in the broadcasting world. Norman established Westwood one, which is America’s largest network provider of anything news related from sports to traffic programming. That is made possible through its numerous channels such as NFL Football, CBS News, and CNN radio.
Norman is the chief executive officer and founder of Podcast, which has grown to become the biggest ad-supported and on demand digital audio network. Through this platform, businesses can promote their products while artists can create content. He boasts four decades of experience and has been appointed and reappointed by President Clinton and Bush to serve as a member of Broadcasting Board of Governors of the USA. Pattiz has been honored severally due to his inventions in the industry as indicated on (https://finance.yahoo.com/news/norman-pattiz-announces-hollywoods-legendary-204000537.html). For instance, in 2009 he received the Giants of Broadcasting Award in 2009. Norman is married and currently resides in one of the high-end estates in America, Beverly Hills with his wife.