Doe Deere Moves Lime Crime Makeup Into A Sexy Purple Haze

Makeup brands know the competition is tough, so creativity, uniqueness and understanding beauty trends go a long way to keep a company at the forefront.


Lime Crime is a cosmetics label that has successfully stayed on top by challenging old, boring makeup traditions and building their brand on e-commerce, the shopping wave of the future.


CEO and founder Doe Deere was recently interviewed by Stylist UK about her brand collaboration across the pond. On Friday, April 27, the Feelunique x Lime Crime Pop Up Shop will launch in London. See details here.


Doe Deere established her makeup company in 2008 and believed there was a need for a modern line of bold lipsticks and eyeshadows. She wasn’t sure how fast her beauty philosophy would catch on, but immediately, people were drawn to the fantasy of the brand, the bizarre color palettes and unusual textures. Doe Deere had hit on a major nerve, and Lime Crime steadily began to climb.


She understood the power of social media and high-technology, and Doe Deere offered shoppers a new kind of makeup with a whole new attitude.


To Doe Deere, great-looking makeup should be fun, confidence-building and not become a uniform you apply every morning. Lipsticks can be wild and feature shades such as blue, green, gold, gray, brown, orange, brick, black, etc.


She became a beauty entrepreneur by thinking outside the box. Red should not be the only bold makeup color to add to a collection, and fans agreed. Her Unicorn lipsticks are a cult favorite, and Doe Deere’s newest launch has been a passion for purple. She has developed a gorgeous pink violet shade called Glittercity and hopes the United Kingdom falls madly in love with its sexy vibe.


Lime Crime’s fabulous Venus Palettes are another obsession her fans cannot quit. The brand just released their Venus III Palette, and again, shades of purple are awash in the eight-shadow kit. The new eyeshadow collection creates a pretty purple haze that is feminine, contemporary and downright sensual.


Doe Deere is proud of her company’s vegan and cruelty-free products. This allows her makeup brand to stand out, have a sense of ethics and show her love and compassion for all animals. Both PETA and the Leaping Bunny organizations have given certification to Lime Crime for adhering to strict regulations in those regards.


Lime Crime has become uber-popular on social media and on Instagram alone counts more than 3.3 million followers. Learn more:


The beauty brand is based in Los Angeles, and the shopping website can be found here on Lime Crime.

Just Who Is Doe Deere?

The name Doe Deere is rather unique and the name Lime Crime is also one of a kind. To simply state it, Doe Deere is the founder for one of the cosmetic industries most prominent companies. Lime Crime just so happens to be that company, and it has revolutionized the game in many ways. This Russian-born beauty is like a magnet as she pulls in the attention with relative ease. Deere has always had a strong love for the entertainment industry as she was an aspiring musician years ago. While living in New York City, she actually received the gift to perform in a band.


Deere was 17 years old at the time, and she spent 14 years in “The Big Apple.” This actual band was where she met her soon-to-be husband. That’s right! Big things were happening on a regular basis thanks to her strong ambition to succeed. After performing in the band, Deere would go on to attend classes at the Fashion Institute of Technology in New York. Fashion was the name of the game. Deere has always been fascinated with this subject since she was a child. During her childhood, she would dress-up in the boldest and brightest of colors. Her friends’ style were actually bland when being compared to her style and this would carry over into her adult life. As of today, Deere is a full-fledged businesswoman with her very own company. Lime Crime is the queen of lipsticks thanks to its liquid-matte finishes. The brand uses some of the brightest of colors that no other brand dares to emulate. This would include the eclectic names of saint, utopia, black velvet, red velvet, scandal, ruby red, shroom and many more.


Deere has always stated that people should always be true to themselves and that people should always follow their dreams. She’s known in the cosmetic industry as the “Unicorn Queen” and some of her brand’s best selling products come from the Unicorn Collection. Who is Doe Deere? She’s an entrepreneur, a musician, an innovator as well as a future icon. Learn more:

Doe Deere & Lime Crime’s Imediate Rise To The Top of The Cosmetics Industry

When it comes to cosmetics, there are literally hundreds of brands on the market today. These hundreds of brands produce thousands of products. One of the very best cosmetic lines to date is Lime Crime, and it has revolutionized the industry. Founder Doe Deere has a found her niche within this industry, and she’s progressively exploiting it to the fullest. This Russian-born beauty is a trendsetter as her brand has brought new life into the cosmetics field of work. Deere moved to New York City at the age of 17. Her aspirations were to join a band in which she most certainly did. This band would play in local venues throughout the New York City area. Her main stomping grounds were Manhattan and Brooklyn, but Deere would soon have a change of heart.


During this time, Deere would go on to attend the prestigious Fashion Institute of Technology. Of course, she majored in fashion design, but who knew that this education would pay-off is such huge dividends. Lime Crime is a direct reflection of her very own personal style. She has always been into bright colors, but at the time, most brands weren’t offering anything in that specific department. She had found her niche and in 2008, Deere would officially launch Lime Crime, and it has taken the game by storm. On top of that, this brand is much more user friendly. This means that the products are certified vegan as well as being animal cruelty-free. You won’t find these two attributes with most other brands, but this is why Lime Crime stands out. Consumers can now express themselves openly and in fine-detail. Being such a highly-favored unisex line, males and females use the products religiously and on a consistent basis.


Deere has always stated that if you have a strong passion for something, stick with it. There will always be ups and downs, but perseverance is the key to success. This notion rings true as she has personified this notion perfectly. All in all, Doe Deere is quickly becoming a household name and Lime Crime will continue to rise to the top of the cosmetic ranks. Learn more:


Doe Deere Shows What It Takes To Standout In A Crowd

Instagram leader and creator of Lime Crime, Doe Deere knows how to stand out in the crowd. Today if you want to be stylish and noticed, you have to really make a statement and Doe Deere does that with her products.

Doe is much more than just a pretty face to look at. She has everything it takes to successful in the business. She has learned from an early age that she wanted to work in art but she never knew what type of art she would be creating.

Self-Made Magazine awarded Doe the Top Inspiring Female Entrepreneur for her line of cosmetics and revealed why she choose the brand of the cosmetics. For people who don’t know who Doe Deere is, she is a well-known makeup creator who has worked tirelessly to create a line of cosmetics that individuals who love bright colors could be proud of.

All of the cosmetics that Doe Deere and her company make are environmental friendly and animal cruelty free. The people who purchase her products are in love with the bright colors, the types of shimmer and shine found in the makeup and so much more.

Doe Deere grew up in Russia and when she was 17, Doe decided to make her way to New York. As she arrived in NYC, she learned that she wanted to do more than just makeup. Doe joined a band and quickly fell in love with her husband. The two of them met through the band and when she wanted to follow her dreams even further and head west to California, they uprooted and moved away.

Once the brand came out on the market and others noticed the products, Lime Crime became a top selling competitor in the cosmetic industry. The cosmetics that Doe manufactures is so bold that people who wear it, they want to grab everyone’s attention in the room when she walks in.

Not everyone has what it takes to pull off the bold look of Lime Crime. If you are someone who loves the warm colors and likes traditional makeup, Lime Crime is not the brand for you. If you want bold hair, bold eyes and a standout outfit, the brand is what you are looking for when deciding what to use for products. Learn more:

When asked what led her to create the line of cosmetics, Doe spoke about the love she had very early on for hardcore colors and once she was old enough and knew what she had to do, she started the Lime Crime makeup line. Learn more:

Doe Deere Is A Business Leader To Follow

The success of the Lime Crime founder Doe Deere over the last decade has made her a business leader to follow for entrepreneurs of each gender who hope to follow in the footsteps of one of most impressive new business executives in the world. As the founder of the Lime Crime company, Doe Deere is a prime example of how a business leader can take their own passions and turn them into a venture each and every person within a business can be proud of; the manufacturer of various forms of cosmetics stumbled upon her passion after completing her fashion education in New York and looking to develop her own line of makeup to complete the marketing for her own cosmetics line. Learn more:


Doe Deere has been one of the leading individuals in terms of the success she has achieved as a business executive who has been seeking to find success in the fashion arena. The development of an impressive business plan can result in the creation of a new way of looking at the business world, including the development of a business plan that should take into account all the aspects of a business that could be expected over the course of the life of a fledgling company. In developing the Lime Crime brand the individual nature of a business should be identified in the different options open to the entrepreneur looking to develop their own brand; in a business plan the time, funds, and different options open to any business leader seeking to develop their own company should be explored to prove to any potential investor the individual has the ability and forethought to develop their company with a great deal of success. Learn more:


Doe Deere brings a different outlook to the people of the cosmetics industry based on her own background as a business leader who has the ability to develop their brand based on her own cultural history and business sense. Born in Russia, Doe Deere moved to the U.S. at a young age and began her education in fashion as a student in New York; although her first love is music and moved to Los Angeles to pursue her dream of making it big with her own band before the Lime Crime brand launched on an Online sales platform became the dominant feature of her life in the early years of the 21st-century. Learn more: