JD Power’s recent survey of customer satisfaction among hotel guests drew some interesting conclusions. It seems that hotel guests have increasingly come to expect certain extras and perks as standard, and are no longer impressed by bonuses that were once perceived as special, such as free wi-fi and complimentary breakfast.
In recent years, increased satisfaction has largely been driven by satisfaction with room costs. However, this year’s slight increase suggests that hotels need to develop new ways to improve the perception of strong value for money. Although high-end hotels are obviously more expensive, they have been able to prove to customers that they represent a greater value for money than lower-end establishments.
These findings demonstrate what a competitive business the hotel industry is. Terry Baltes is a real estate broker and consultant specializing in commercial and hotel properties. Based in Dayton, Ohio, Baltes leads a team of real estate experts who are the established authorities are hotel properties in the Dayton area.
A graduate of Ohio State University with undergraduate majors in Finance, Real Estate, and Finance, Baltes established his firm, Baltes Commercial Realty Ltd. in 1977, after returning to Dayton, and has been a leader in the field since then. At any given time, Baltes has active hotel listings across the Midwest and in other regions of the country. Hotels are costly investments which require a great deal of expertise to evaluate, and Bales’ background allows him to help potential buyers find the right one for their financial goals.